Bianca Bergeron_

Art director_

Senior Art Director | November 2021–November 2022
Owned design and production for national pharma launches and disease-awareness campaigns. Partnered with producers to ensure high-quality executions within tight timelines.

Key Highlights:

  • Concepted and refined campaign visuals across print, digital, and social channels.

  • Elevated brand storytelling by translating complex medical messaging into approachable, visually engaging designs.

Art Director | November 2020–November 2021
Developed integrated campaign materials for both HCP and DTC audiences, balancing creative innovation with regulatory precision. Collaborated with copy, strategy, and project management to ensure every deliverable aligned with brand goals and emotional tone.

Key Highlights:

  • Helped shape early visual directions for new brand identities and campaign launches.

  • Concepted and executed multi-channel assets including social campaigns, videos, digital banners, websites, emails, and print materials.

EDUCATION_

S.I. Newhouse School
of Public Communications
Syracuse University | Syracuse, NY
M.A., Advertising | Art Direction May 2019

School of Interior Design
Louisiana State University | Baton Rouge, LA
B.I.D: Bachelor of Interior Design August 2015


LSU Distinguished
Communicator Award

CIDA Accredited

SKILLS & PROGRAMS_

Adobe Creative Suite | Microsoft 365 | Figma | Zeplin | Midjourney | ChatGPT | Procreate |
Concept Development

AWARDS_

DTC Advertising Awards 2022 (Best Point-of-Care Campaign) - Bronze
Calquence, AstraZeneca | Keep Inspiring

American Advertising Award RAF Student ADDY 2020 - Silver
Brooks Running | Brooks Gait Gauger

Creativity Int’l 49th Media & Interactive Design Competition 2019 – Bronze
Brooks Running | Brooks Gait Gauger

Young Ones Student Competition 2019 - Merit
Brooks Running | Brooks Gait Gauger

Graphis 2019 New Talent - Gold
Smart Car | You'll Always Have A Spot.

Graphis 2019 New Talent - Honorable Mention
Oral-B Floss | Leftovers Shouldn't Have A Say.

EXPERIENCE_

Area 23

Art Supervisor | November 2022–November 2025
Collaborated within an integrated creative team alongside copywriters, strategists, medical experts, and account leads to bring brand stories to life. Worked on visual development of
360° conceptual campaigns for both launch and established brands, ensuring cohesion across print, digital, and social platforms.

Key Highlights:

  • Built complete brand look & feel systems from the ground up for new product launches.

  • Designed core campaign materials including CVAs, patient profiles, educational guides, social posts, web banners, and email templates.

  • Partnered cross-functionally to align creative strategy with medical and brand objectives.

  • Recognized for elevating visual storytelling through a balance of craft, clarity, and collaboration.

Junior Art Director | August 2019 –November 2020
Supported the development of print and online content for AstraZeneca’s new-indication launch. Created visual identities and “new look & feel” guidelines for multiple brands including Lily and Insmed.

Key Highlights:

  • Grew technical proficiency and creative problem-solving across multiple therapy areas and audiences.

  • Supported creative concepting and production for large-scale print and digital launches.

Droga5
Art Director Intern | June 2019–August 2019
Created and executed social posts for Harley-Davidson and other clients. Conducted social audits and developed digital playbooks defining tone and visual language.